Product Management

What Are The Components Of A Customer Journey Map

A consumer journey map clearly displays all of the customers' interactions with you. This helps to tell the story about your customer's experiences with your company from the very first interaction into potentially a long-term relationship.

Business

9 Ways to Improve Your Company’s CRM System

Companies using CRM should know how they can improve their CRM system. Employees play a major role here in making improvements and realizing a return on investment (ROI). People working

Business

How Long Should Your SaaS Software Trial Period Be?

The main reason why startups provide a free trial period to their customers is to convert them to pay at the end of the trial. The biggest challenge most companies

Business

The Best Way to Get Users to Review Your App

If you look at some of the most popular apps, almost all of them have tons of five-star reviews. It makes sense because one of the most powerful ways to

Business

The Chicken and Egg Problem and How to Solve It

You can find a lot of articles that talk about marketplaces. We will here attempt to understand a few of these theories about marketplaces and look at how various companies

Custom Software

Mobile App Marketing Guide

The aim of marketing an app is to get their app to as many users as possible. You can find countless apps available for download on the numerous platforms available,

Business

What is a Minimum Desirable Product?

Using a data-informed process of developing a product means you won’t be building willy-nilly, but instead you methodically test the features of the product as you develop it. The

Business

How to Build a Two-Sided Marketplace

Building a two-sided marketplace is something that is no easy feat. Though it may seem obvious on paper, it is quite tricky to handle. Almost all startup founders tell us

Business

How Should You Estimate Software Development Cost?

In your role as a solution architect, it is important for you to create project estimates. Besides creating the estimate, it is vital for you to explain the logic behind

Business

What the Product Death Cycle Is and How to Break Out Of It

Undoubtedly, the most challenging part of any new product launch is it’s beginning. When you realize that it is not working, you will be spending too much time iterating

Business

Proven Methods to Bridge the Gap Between Design and Development

The biggest problem one faces in web development or digital product development is the gap between the design and development teams. Having a tool to resolve this problem would be

Business

How The CTO And VP Of Engineering Differ

Many startups want to know how to build their engineering team. Many non-technical startup founders find it hard to accurately define the terms “CTO” and “VP of Engineering.” Understanding the

Business

4 Effective Ways To Build A Product Roadmap

In a nutshell, a product roadmap is an essential visual summary that lays out the vision and direction of a project or product(s) ideation. A product roadmap lets you

Business

Growth Mindset: 7 Principles For Growth

You quite often find people who experiment but fail to see the results that they desire. It is because they miss one of the key ingredients in the growth mindset.

Product Management

What Makes A Good MVP?

Crafting and publishing a minimum viable product (MVP) gives you a taste of the potential market before you fully commit. Many entrepreneurs think it is an industry best practice to

Product Management

When To Scale Your Product Management Team

You know that feeling when you’ve completely lost every ounce of bandwidth you have? You become known for being the person who has meetings on the way to their

Product Management

How To Build Your First Software Product Successfully?

Building the home of your dreams is no easy feat. From location to style and finishing options there are tons of elements to account for all while keeping comfort, aesthetic,

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A collection of 17 posts