Decide if an ICO is suitable for your business:The main question every startup considering an ICO should ask itself is whether the digital token can be integrated into their business model in a meaningful way. If the only use for your coin is to trade on an exchange, it guarantees that the price will crash soon after the ICO takes place.
Create a product:Building an actual product is far and beyond the most important part of an ICO. Spend your precious time building a solid, robust, secure, and scalable product on the blockchain, and only then tell us how it’s going to change the world.
Create a token:Creating a token, at its core, means creating an asset that your business needs to survive. Tokens can represent any tradable good: digital coins, loyalty points, gold certificates, IOU’s, in-game items, etc. Tokens are similar to shares of a company sold to investors in an IPO transaction.There are several platforms — such as Ethereum and Waves — that allow you to create your own tokens without having to create a blockchain from scratch.
Get legal opinion:Whenever you’re dealing with other people’s money, you want to be legally covered. The objective here is to ensure that your token is not seen as a security and make it clear that there is no effort to deceive. Where the ICO really begins is in the pre-sale and legal planning process. To avoid trouble with the SEC, you will need a formal legal opinion and a legal description of the token offering and what investors actually get for it.
Write a whitepaper:A whitepaper is essentially a prospectus that clearly outlines the technical aspects of the product, the problems it intends to solve, how it is going to address them, a description of the team, and a description of the token generation and distribution strategy. It is at once a pitch deck, a business plan, a marketing plan, and a technical manual.
Create community and buzz:Your token sale will not get anywhere unless enough investors know about it. It is a sad but true fact that the majority of token sales are driven by initial hype. This hype, ideally, should be bolstered by a real community of investors that supports both you and your token, and will not sell at the first opportunity.
Get your token out on exchanges:Once you’ve created your coin, whitepaper, and marketing strategy, you need to reach out to ICO exchanges to carry your coin. Exchanges enable people to buy and sell your token on the open market, so getting it accepted on the strongest and most established exchanges is critical.
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