Shared on April 17, 2020
Storyframing is an approach to digital design or digital service offering based on anticipated user behavior. It greatly assists designers in achieving customer retention and keeps repeat-use as a priority throughout the design phase.
If you are not sure who your target audience is. You should not proceed any further. Storyframing requires knowledge of the potential customer base and user goals. Never start storyframing without knowing your customers first.
Not only do you need to know things about your potential customers, before you begin storyframing, you also need to analyze and categorize them. Some different ways you could assess your customer base is by breaking them down into.
Moments are the most critical items that you require in a storyframing process. Some refer to them as ‘micro-moments’. A successful moment needs you to have the following four elements.
There needs to be a service(s) in place
There should be a medium that you use to access the service
A device is necessary to access the medium
The user should be able to receive all of these three things
You can classify moments into four types, and they can come together to form a hook, as described by the educator and entrepreneur Nir Eyal.
Trigger Moments: Trigger moments prompt people toward action, and it can be external like an advertisement or internal like an emotion.
Action Moments: Action moments occur once there has been a trigger moment and it describes the effort that follows a trigger
When you’re building a sotryframe, you are lining up hooks to prompt a user to action with specific user behavior goals in mind. For a successful product, you need to have sustained user involvement, not just a one-time interaction.
*I hate to be alone.* - Facebook
*I want to be fit* - Fitbit
*I want to get across the town* - Uber
Imagination guided by empathy is the process you need to follow to craft a story. It’s a matter of discovering the best solution for the brand and the user at the same time.