OPTO International

OPTO International provides modular store fixture products and accessories.

CASE STUDY

Background

OPTO International has been a leader in the retail design industry for more than 35 years. They supply display cases and materials for businesses, and OPTO has an established presence in more than 20 countries. OPTO has succeeded as an industry leader by designing fixtures to match the latest trends in the market.

Manufacturing authentic fixture designs with the consistent principles of quality, durability, flexibility, and innovation is their motto, and they work towards achieving it with each and every client they collaborate with. Their manufacturing base is in the United States, and they manufacture fixtures from locally sourced materials that are of the highest quality.

OPTO has a team of designers and engineers who can provide service and modern display solutions that are personalized and customized for their clients.

HOW WE WORK

Our Strategy

Problem

  • The client's website was more than ten years old and needed some redesigning.
  • The redesign presented some UI and UX challenges. The product catalog had to be redone in such a way that it accurately reflected the products- features.

Solution

  • We revisited and redesigned the website& information architecture and user journey map to align the website& content with their business requirements.
  • We redefined the process for adding new content and making catalog changes seamless and responsive from the admin panel.
  • The style sheet and content layout and structure were given a modern look..

Result

  • OPTO has become one of the leading companies in the field of retail fixture providers, and it attributes a lot of its success to its redesigned website.
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