LunchSpread

Lunchspread is a marketing tool that helps independent restaurants acquire new customers through targeted free samples to local offices.

CASE STUDY

Background

Lunchspread is a direct marketing tool that helps great independent restaurants acquire new customers through targeted free samples to local offices. For office workers, its a risk-free way to discover new local restaurants—through free food delivered right to the office!

Its primary customers are independent restaurants. There are over 300K independent restaurants in the US alone. And its secondary customers are offices and catering orders. The business catering market in the US is over $9B.

It charges restaurants a tiered monthly subscription for access to office leads (i.e. lead generation) among other marketing services. It also takes a commission on catering orders made through the site.

HOW WE WORK

Our Strategy

Problem

  • Design and develop an easy-to-use web application for both caterers and office staff. The idea is to connect good restaurants with people looking for good food in the office.
  • The web app should have a tiered monthly subscription plan that can be charged to the restaurant owners.

Solution

  • Created an intuitive GUI keeping in mind the requirements of the end users.
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