Academy Mortgage Case Study

Marketing & CRM application for mortgage lenders generates more than 30% more leads for users.


Academy Mortgage is an independent mortgage lender founded in 1988 by Duane Shaw. The company strives to make homeownership a reality for as many people as possible. Through their family-centered company culture, they create a positive environment for individuals to feel comfortable in accomplishing their goal of owning a home.

lanning and participating in service projects within the community. Academy helps individuals and families achieve successful homeownership through having exceptional mortgage service. They do this by continually using new technology to facilitate the home buying experience. This is where Zibtek stepped in. We were available to assist the company in developing technology that would expedite Academy’s plan for growth.


Our Strategy

How we work
Grid One


Our designers work with you to define every feature, screen, and user flow

Grid One


Daily status updates and receive product builds every two-weeks as we add features

Grid One


We analyze user feedback to help you prioritize new features


  • As business for Academy is a cyclical process, the company needed an abundant amount of resources for about half of the year.
  • Academy’s marketing team had ambitious projects to accomplish, but their tech team was rarely available for those projects.


  • Zibtek was able to solve the issues caused by Academy’s lack of resources and technical skills by providing a team that could easily and efficiently scale up or down according to the needs of the company.
  • The company’s marketing team needed assistance in completing the engineering backlog. While Academy’s engineering team was occupied with other projects, Zibtek was able to provide an effective scrum team with devs, product owners, and QA who had experience working together in the past.


  • Academy continues to lead the industry in technology advancements and market growth.
  • Through greater exposure, microsites, and SEO, the loan officers were able to achieve 30% more leads.
  • Loan officers now have greater marketing tools to utilize as well as supplying thousands of employees with these tools to stay on brand.

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