Building great products is one thing; making sure the day-to-day tasks of maintaining, supporting, and selling those products is something different. Experticity was great with the former, but struggling with the latter.
Experticity’s marketing team needed a lot of proprietary automation to do their job effectively, but their software team always had higher priorities. Sales and cost-effectiveness were lagging as a result.
We jumped in, working directly with the marketing team to help them automate many internal processes, construct complex email campaigns with fully responsive designs, and test across all email clients. A successful handoff to Experticity’s marketing team was achieved after the build was comprehensively tested. Offshore software development lead to the success of this project with Experticity.