BrainTap Case Study
Support Your Tech with Impeccable UX

BrainTap Background

BrainTap is a web and mobile application that provides a program to assist individuals in feeling relaxed, rejuvenated, and revitalized through 10-20 minute audio sessions. These audio sessions guide your brainwaves through specific states that create the perfect algorithm to create productivity and creativity. The company calls this process “brain tapping” and is scientifically claimed to be a natural way to obtain clarity of thought, an energetic mood, a calm and controlled mental state, as well as a stress-free state of mind.

Our Strategy

How we work
Grid One

Create

Our designers work with you to define every feature, screen, and user flow

Grid One

Sprint

Daily status updates and receive product builds every two-weeks as we add features

Grid One

Learn

We analyze user feedback to help you prioritize new features

Problems

  • The company had a CTO but did not have enough developers to complete the project.
  • BrainTap had an extremely skilled backend engineer but lacked a team who could efficiently complete both frontend and backend.
  • Because of the current IT environment, it was cost-prohibitive to hire a fully trained team with the skills required for BrainTap’s project.
  • Initially, the audio sessions were strictly sold to the healthcare industry. As the product became successful in the single industry, the company saw potential in offering BrainTap to the regular consumer market. In order to take this step, the web and mobile app needed features that would make the applications more efficient and user-friendly.
  • BrainTap needed an effective process for adding more audio sessions to the library.

Solutions

  • Zibtek assisted BrainTap in reaching scale by providing 4 experienced engineers to assist the company in completing the project.
  • Zibtek’s team contains a wide range of skills, therefore Braintap was able to improve its user interface by making use of our devs for that creative aspect of the project.
  • BrainTap was able to expand into the regular consumer market as Zibtek created new versions of the web and mobile apps that resulted in an enhanced user experience.
  • As a result of Zibtek’s pricing advantage, BrainTap was able to utilize two engineers for the price of one.
  • While having about a year runway for the project, the team was able to scale up and down between 2 and 4 engineers with a variety of skill sets as the market fluctuated.
  • Zibtek built an administration app for the product owner to program new audio sessions.

Result

  • Since Zibtek’s preferred method is agile development, BrainTap was able to develop its product iteratively through numerous funding rounds, consequently, the company was able to enter the market quickly and receive feedback.
  • BrainTap’s market substantially grew as Zibtek was able to assist them in updating their current software to better appeal to consumers.
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