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Top Reasons Users Ditch Your Product-zibtek blog

Top Reasons Users Ditch Your Product

A product can be successful only when you address all the major obstacles in user acquisition. It is essential for you to look at the product from the user’s experience in a customer lifecycle perspective. From a newbie to a person who has been using the product for ages, numerous experiences might prompt them to abandon a product.

It is necessary for you to look at both success and failure cases to better analyze the product primarily to identify places where your users might walk away. You can then analyze these metrics and move toward definitive information.


Customer Lifecycle for Social Products

If you are working on social products, there are numerous fuzzy stages that a user actually moves through during a lifecycle. These are some of the stages that your users will travel through during a typical user’s journey.


First Experience


Single User Value or Soloing


Encountering Few Friends


Hit the Critical Mass


Becoming the Site Elder


Even though every product is different from others, you can find general ideas that hold for most social products available today. During an early stage, the user’s initial experience is all about seeing value in the product that you have developed. They are on a quest to find if the product ‘looks okay’ and is something that they like using.

In some cases, customers find it challenging to use the product if they have very limited friends on the site. As a result, they may fall into a solo experience. Things can become sticky only when the user can make a lot of friends on the site, and they can do it correctly. If they can do this well, they will hit the critical mass. Once they have been long-time users, they can advance to being a moderator for many social products.

Now, people can change their mind and quit using your product anytime. For these reasons, it is quite natural for the retention to get stickier in each subsequent stage. There is a high chance of the site losing its title of being addictive and become less effective over a long period of time.

Here are pain points that will drive users away at each stage:


First Experience

  1. Does Not Make Sense: It is essential for users to understand the purpose of a specific site or product. Many people do not know the purpose of a website and as a result, quit using the application or product within a few days of identifying it.
  2. Not For Me: People are different and as such their likes and dislikes vary. It is, therefore, the truth that people might not like the same things. Your product might be useful only for a specific group of people. For some people, it might not fit their needs or interests.
  3. It Is Not Appealing: It is a fact that many people quit using a web application or a product because they do not like the design, look and feel of the site. If it irritates some users enough, they will stop using it.
  4. Using Product X: Some people might be using a different product that might be doing a similar job as the one you have launched.
  5. Not interested in registering: Some people may not like to register themselves as they see no benefit or maybe think the product is too costly,

Single User Value or Soloing

  1. Lack of time: Unfortunately, not all people find it interesting to spend a lot of time on a website or an application. They want to use the time wisely.
  2. Making Friends Is Challenging: For many people, it is quite a difficult task to make friends with strangers.
  3. Uses Very Rarely: Some people do not engage much in an application. As such, there is not much happening. They may visit the site as a result only once every few months.
  4. Forgot the Password: Some users once they forget the password say goodbye to a product or a web application. This minor obstacle is enough to drive them away for good.

Encountering Few Friends

  1. Mean People Out There: Meeting rude people on a website can disengage a user. They may not feel comfortable going back to the site.
  2. Strangers Message Me: Getting too many messages from strangers can be quite an irritation as you are not sure what they are up to. Giving away personal information to them seems to be a scary thing for many.
  3. Too Many Emails: Some people find it irritating to open their email only to see dozens of emails from the site. They quickly cancel their registration.
  4. Not Many Friends: While the product is excellent, not many of the user’s friends are using the site. Many people love to use a product, especially a social app, only when they can find their friends in the crowd.
Understand the reasons why a customer stops to use a product
Understand the reasons why a customer stops to use a product

Hit the Critical Mass

  1. Too Much Time: Users might be spending too much time on the website which affects the rest of their life. Getting addicted to a product is one main reason people decide to quit using it.
  2. Too Many Friends: Sometimes, it is not fun to have too many friends, especially if they do not know most of them well.
  3. Flooding of Emails: Some users find it irritating to see emails in their box constantly. Most of the emails are notifications that come because some of their friends did something online.
Becoming the Site Elder
  1. Feature X is Missing: Some users wait for some time to see if the team will develop a particular feature. When it does not happen, they take the step to move on.
  2. Hates the New Feature: For some users, a new feature might not be something they are anticipating; as such, they will stop using the product after a major update.
  3. It Is Boring: Some people might find it quite boring to continue using a product as they used it extensively and see nothing exciting happening in it anymore.
  4. Novelty is More Exciting: Some people find new applications or products more attractive or appealing. Hence, they decide to leave your product.


Here is a quick list of reasons why a user might quit using your product. The reason why most people churn off might depend on several factors based on their stage in the lifecycle. Now, you can use this list to think strategically about your product and the pain points that might drive people to ditch your social website or app. Balancing these things is essential if you want to achieve your goal.


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