Orabrush is an ecommerce business with amazing YouTube marketing. Using viral YouTube videos, they were able to prove a market demand for a tongue brush for both humans and dogs.
Orabrush only had some basic landing pages and PHP scripts hacked together to fill orders. Stability, scalability, and infrastructure were large challenges faced by Orabrush. The site would often crash because it was not capable of handling large amounts of traffic. Major outages were experienced during peak season which resulted in large losses of revenue.
Zibtek created an E-commerce platform, using a well-supported MVC framework for landing pages and order submissions. This allowed Orabrush to double traffic during peak seasons with zero outages. It took less than three months for the initial version to be tested, and many new features and variations have been built over time to optimize the website.