In the last article, we established the importance of prototyping before building your product: It’s a crucial step in the product design process that allows you to validate the customer need, get feedback on the essential features that make it useful, and prepare your idea in more detail so development can begin.
You have an amazing new idea; the gears have been spinning, and you can’t wait to get started. You know it solves a real problem that many people experience, and you think it’s worth your time and investment. But do other people want to solve the problem the same way you do? Will they be as excited about your solution as you are?